Summary: <p><em>What do you send out to your email list when they are not involved in a sequence? How often do you email them? Today we are discussing just that along with a special guest, Rachel Davis, from the Elite Edupreneurs Podcast. Rachel also does TpT full-time.</em></p> <p><em>Disclaimer: <i>Some of the links in this post are affiliate links. You don’t have to purchase them through our links, but if you do, it helps us pay for the costs of the podcast and blog! </i></em></p> <h2>What do you send in your organic emails to subscribers?</h2> <p>There are many different things that you could email out to your subscribers. We recommend testing out different ideas and seeing what resonates with your audience. Use your data to drive your future decisions.</p> <h2>What should we link to? What should our call to action be?</h2> <p>Every newsletter should have a call to action but it can vary from email to email based on your goal for that email. It is recommended to have one call to action and to make it clear for your subscribers. Vary it from email to email. Test and re-test to see what works!</p> <ul> <li>Blog Posts</li> <li>Products <ul> <li>New product emails</li> <li>Timely resource</li> </ul> </li> <li>Videos</li> <li>Any content made for your business in other areas can be re-purposed into an email</li> <li>Ask them for ideas for future products</li> <li>Ask them for ideas that you can use for future blog posts</li> <li>Ask them for feedback on a resource that you’ve made and want tested.</li> <li>Ask them for their struggles or what they are currently working on.</li> </ul> <h2>If we send out a product release email won’t that be annoying if people also follow us on TpT and see it there?</h2> <p>It is definitely ok to do both. Your subscribers may also be your TpT followers but not necessarily. And even if they are, that doesn’t mean that they see everything that you put out. Sometimes people need to see it multiple time to be reminded of it and to finally taking the plunge and purchase.</p> <h2>How often do we send out emails?</h2> <p>We are actually pretty inconsistent here. We hope to get at least two out per month but it can be a struggle sometimes. We found it works better if we do a bunch at once and schedule them out. It’s harder to get them going if you have to keep remembering to go back and compose them each time.</p> <p>Last month April sent out six emails in but not all of her subscribers received all six emails. If she releases a new resource for 5th grade, she will only send to those marked as 5th grade by using tags in <span style="color: #00ff00;"><a style="color: #00ff00;" href="http://www.growwithuspodcast.com/convertkit" target="_blank" rel="noopener">ConvertKit</a></span> or anyone who is not tagged. Then, if they click that link, she has it tag them as 5th grade for future emails. This helps her to really send them relevant information pertaining to their grade level. This is actually one of our favorite features of <span style="color: #00ff00;"><a style="color: #00ff00;" href="http://www.growwithuspodcast.com/convertkit" target="_blank" rel="noopener">ConvertKit</a>. </span>Plus, we believe the more targeted you can make your emails, the better your open and click rates will be.</p> <h2>Do we send out personal information in emails?</h2> <p>We think it’s ok to be on the personal side especially if it pertains to what you are emailing them about. But, again, check your data. If your audience likes what you’re doing, do more of it! If not, move on to the next idea or do it infrequently.</p> <h2>What do we think about the RSS feeds that send out blog posts to followers?</h2> <p>April had some strong opinions about this. She feels as though this is not a good idea. Sometimes when those feeds send out, they will give the whole post and give the readers no reason to click over to your blog or website. We want to people on our websites for a few reasons.</p> <ul> <li>Faceboo</li> </ul>
