Summary: <p>In this episode of <em>Making the Brand</em>, Billy interviews Dave Sands, founder of Grady's Cold Brew. Grady's, based in New York and Los Angeles, was one of the first cold brew coffee companies available on shelves. Dave discusses the complex user education involved in bringing a new category to market, and the idea that competition can actually be beneficial.</p><p><br></p><br><hr><p style="color:grey;font-size:0.75em;"> See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>
