EP 32: Jason Hairston on the History of KUIU, Business Strategy, and Following Your Dreams in the Outdoor Industry

Summary: Join Jason Hairston as he shares with us the story of how he came up with the idea for KUIU after his success in creating the Sitka brand. Jason has deep roots in the hunting industry and has created a special market segment for hunters who demand quality gear that keeps them safe, comfortable, and successful in the field. Learn more about Toray fabrics and what drives the future of KUIU Ultralight Hunting. Follow KUIU on Instagram at @kuiu_official or online at www.kuiu.com.