#31 How Blank Page Adverts Works, Being Thrown Off TV’s Dragons’ Den, Creating World-Class Ideas

Summary: How Does Blank Page Advertising Work? To grab our attention, advertisers are using a new trick. They’re taking whole page adverts in daily newspapers and magazines and then printing nothing on them. Does it work or is it a waste of money? Alan Coote and Josh Alex reveal why millions are being spent on blank page advertising. Special Guest: How To Get Thrown Out Of TV’s Dragons’ Den In the hothouse of a TV studio while persuading dragon investors to give your idea the tens of thousands it needs to survive, isn’t the time to reveal you haven’t a clue about the running costs. However, that happens all too often in the business reality show Dragons Den. It’s shocking as every business owner should ‘know their numbers’. Special guest Rupert Honywood has a simple technique to better understand your business. How To Create World-Beating Ideas Most great ideas are actually very simple. They also often make life better for millions of people. But how do you come up with world-beating ideas? Alan Coote and Josh Alex uncover how understanding some illogical human traits could be the secret to finding your next big idea.