Geni Whitehouse on niching for the wine industry & building confidence as a public speaker

Summary: Geni Whitehouse shares how her CPA firm carved out a niche serving the wine industry — not just with marketing mumbo jumbo but with a proprietary industry scorecard that created real value for her clients. We discuss what's holding firms back from offering more consulting services, and how to build confidence as a public speaker when you're natural nerdy and shy. Finally, we all complain about how public accounting holds back junior staff from developing communication skills by keeping them away from clients, and why that's a bad thing.