Summary: Developing community with residential and office properties and gathering data by providing technology-enabled amenities for tenants...<br> Francesca Loftus, CEO of hOM (technology-enabled amenity provider that partners with residential and office properties to develop community by providing on-site fitness programming and unique events for tenants) joins Thomas Kutzman and Scott Pollack in the MouthMedia Network studios powered by Sennheiser. Presented by Prevu.<br> In this episode:<br> <br> How Loftus became focused on amenities<br> The company’s focus on amenities, especially in commercial buildings<br> The cash outlay to adjust floors is a big step, so offering programming or events in a vacant space or available accessible spaces is a useful alternative<br> The genesis of the idea, two of her cofounders are in fitness and real estate, her background in theater management,<br> Some success because of the proximity of buildings to fitness studios<br> Selling to amenities managers<br> Most managers have tried other things, trying to be on trend with other buildings, then contact them to execute, cant do it themselves<br> Despite offering a wide range, fitness is most requested and engaging, yoga leads that interest<br> The hOM programs are unique and catch people’s attention<br> Mini golf, bouncy houses, partnerships to execute and deliver in diversity<br> Building community gives an edge for landlords<br> Figuring out a model to provide benefits to fitness instructors, finding it was actually cost effective,<br> Why Loftus was forced to be smarter how running business<br> Utility players with the ability to get anecdotal data on the building, valuable team members but tough to find<br> Looking at people with their whole selves i.e. developers and yoga teacher<br> Listening for grit and experience (28 full time employees and 50 part time)<br> Loftus is from Canada, ended up in New York, from a competitive girls prep school, full college ride in mathematics, wanted to go to NY for theater, ended up managing a theater at 17 years old, having a public facing “beard”, doing a lot of programming work<br> Being curious about everything, having a dual role as performer and manager<br> The kind of culture in the hOM office with meditation and breath-work, the company’s C3P0, rituals in the office<br> Putting a voice to the tenants of buildings, creating incentive to communicate with them and close a gap of communication
