Summary: Real estate agent + client collaboration platform...<br> Naman Desai, Co-Founder at Quo (which simplifies real estate agent + client collaboration via a platform and mobile app) joins Thomas Kutzman and Scott Pollack in the MouthMedia Network studios powered by Sennheiser. Presented by Prevu.<br> In this episode:<br> <br> A customer engagement tool that empowered brokers, allowing them to work closer with clients, increasing efficiency<br> How the app allows agents and clients to search and share listings together in one place, as a neat and organized way to keep track of properties they view, with the ability to take notes and store photos, better streamlining the process to make better decisions more quickly<br> Allowing the app to maintain a place as preferred place to engage and track real estate opportunities and clients<br> How Quo gives brokers an app to put in their clients’ hands, positioning the broker as more tech-forward<br> How Quo can help speed up process of scheduling a viewing, with automation, and reduces time lag<br> More feedback opportunities for the client, providing a good data and analytics resource<br> Building out algorithms to suggest properties actively<br> Obvious use case in New York City, but why in Cleveland?<br> Looking to integrate CSS, zero lag time<br> Is the tool more vertical vs. suburban?<br> Markets with a lot of buyer and seller activity<br> How Quo started as a concierge service for renters looking for new apartments<br> How the co-founders realized a lot of people had a similar knack for helping people in the real estate space to help with real estate process; and, as the company grew and looked to scale, it started doing focus groups and one was people helping with what worked for them -- and the biggest was when they had a friend that helped them<br> Agents wanted the communication platform, not the concierge service<br> Pivoting to the communication tool<br> Data in which people said what they wanted and so Quo followed it<br> Not so stuck on idea that they wouldn’t listen, letting customers guide where they go<br> Getting consensus on a change in company direction, and how the co-founders were married to solving a problem -- not on the way to solve it<br> The importance of continuing focus groups<br> The pushback from brokers -- overcoming friction in getting clients to download the app<br> A must-have feature was a team collaboration piece<br> Being comfortable with changes in business, such as pivoting in his previous business ClassPass<br> Real estate as learned behavior vs. in the blood, etc?<br> Taking risk in business and startups<br> How finding one’s passion brings the opportunity to make more than anywhere else by doing what one thinks is right<br> Fear of missing out
