How to Turn Your Beliefs into a Brand (and Raise a Billion Dollars), with Fair.com Founder Scott Painter

Summary: "When you call your company 'Fair,' you better be fair." We’re back with another “Culture Builder” edition of the podcast, and this week’s guest is someone who is building a consumer brand around the concept of fairness. Scott Painter is probably best known as the founder and CEO of both True Car and Cars Direct. This time out, Scott isn’t creating a hard charging team full of “brilliant jerks” (his words). The brand is all about fairness, and that requires a culture to match.