Summary: This week we have Josh Taekman, the founder of EBOOST. EBOOST provides clean performance products that increase energy, focus, and all-around well-being. One of the coolest things about EBOOST - from the beginning Josh and his team decided to treat it more like a fashion brand, and really make a lifestyle play in the CPG space. He also breaks down how to find the right mix of ecomm, Amazon, and speciality channels, and why treating EBOOST like a fashion brand has made all the difference.
