How the Best Brands are Using Consumer Insights to Win, with Love With Food founder Aihui Ong

Summary: I think it’s fair to say that many entrepreneurs (or their investors) have an exit in mind as they're building their brand. We wanted to know - what's that experience really like? Why do companies consider mergers and acquisitions? How do you court a buyer? How do you reach a deal, and what happens next? To answer these questions, we’ve got Aihui Ong, the founder of EdgiLife and now the SVP of data and insights at SnackNation. She also shares how the best brands use data to stay a step ahead.