How Bohana Brought a Brand New Single-Ingredient Product to the US Market, with Bohana Co-Founders Priyal Bhartia and Nadine Habayeb

Summary: What does it take to bring a totally new product to the US market? How do you go about sourcing the highest quality option for a single-ingredient product? Even after just a couple months to market, Priyal Bhartia and Nadine Habayeb of Bohana have answered these questions with their newly launched snack: popped water lily seeds. Yes, that’s a thing - and we’ll tell all about how this dynamic duo is bringing this functional and delicious Indian ingredient to The States.