How Morning Recovery Became a $33 Million Brand in Just One Year , w/ founder and CEO Sisun Lee

Summary: This week we have Sisun Lee - a software engineer-turned-entrepreneur, who, through a combination of talent, grit, and serendipity, has brought a Korean drinking remedy to the states in a product called Morning Recovery. Sisun and the Morning Recovery story is pretty wild - and teaches us a lot. Sisun started his career as a data scientist and product specialist working for companies like Tesla, Uber, and Facebook. So how did he end up in CPG? Listen and find out.