Summary: My guest today is Joel Halpern, a creative brand strategy consultant, among other things. Joel has worn many hats, including art student in France, marketing director in New York City, founder of a full-service brand development firm in the US, and his current one as consultant and mentor for companies and startup accelerators from all over the world on branding and marketing. In this episode, Joel and I talk about why it’s so important to create a North Star for your brand, lessons he’s learned over the last few years of transatlantic work, common mistakes startups make when preparing to go global, and much more.
