Summary: When it gets down to it, people want to see numbers. They want to know how notes are doing the return on investment. They want to know the real world situation. Eric Hyde and Gail Villanueva break down a case study on a note deal that Eric calls Paying in Dayton. They talk about the marketing that went behind it, the finding of a JV partner and what that entails. In the note world, there are not a lot of variances in how marketing is done. Eric and Gail challenge note investors to start thinking outside the box and to start thinking about how to do things different if they want to start to see their note business grow.
