Summary: Have a listen to the Triple P Equation – Pharma, Physician, and Prostitution = Sales! Pharm Wants to Sell a Drug + Doctor wants to make$$$ 1. Pharma tells Doctor Joe that if he prescribes a drug he can give a PAID talk for them. 2. Pharma pays a company like IMS to report back to them how many prescriptions Dr. Joe writes for that drug. 3. Dr. Joe is aware that if he does not prescribe the drug he won’t get that $4,000 “reward” for an hour dinner talk. 4. Dr. Joe writes a lot of prescriptions for that drug! 5. Dr. Joe gives 20 dinner talks earns $80,000 for Twenty hours of work.
