Summary: Whats up Empire, <br> Joshua Woodward here. <br> For all of you private labelers out there listen up. If you have spent any time building a private label company this podcast is going to help you strengthen, develop and boost the traffic around your brand.<br> A few months back we had our good friend Daryl Weber on the show to share the 101 version of his branding teaching. He is back this week to give us his second portion to this teaching and man oh man was it packed with gold. <br> If you find just as much value as I found from this podcast and the previous podcast Daryl has since put out a book titled Brand Subduction. You can find out more on his website at, http://www.daryl-weber.com/<br> You can find Our last podcast at,<br> <br> If you want to know more about us and all we are doing go to, http://www.theonlineempireacademy.com<br> Until next time Empire, <br> Have a great day!<br> Joshua Woodward and the O.E.A. team<br> — Transcripts Below This Point—<br> Joshua:<br> What's up, online empire academy? Joshua Woodward here. Today we have Daryl Weber on and this is the 2.0. We had him earlier on just to talk about branding, to get this idea started. He recently put out a book called Brand Seduction. It goes through the idea of how neuro science can help marketers build memorable brands. Yes I'm reading that because I couldn't remember all of it.<br> Daryl, how are you doing, man?<br> Daryl:<br> I'm doing great, man. Thanks for having me back.<br> Joshua:<br> Absolutely. I'm excited. If you guys hadn't watched our last live show with Dean and I, both of us are getting passionate about branding, especially with some of the things that Amazon's rolling out and some of the things that we're doing as a team. Branding is becoming more and more relevant and more and more important with becoming an ecommerce seller. We talked about how important it is to set your future up to develop a brand. I think it's so timely and so exciting to have Daryl on again, especially with his book coming out that's all about branding. I think it's a really timely thing.<br> Daryl, will you just give a little background about this book and how you got started with this concept?<br> Daryl:<br> Sure. It started out, I was fascinated by how the brain works and how the mind works in general. In undergrad I studied psychology and focused on cognitive neuro science. Just out of that fascination for wanting to understand how people work. How we tick.<br> I started working in marketing over 15 years ago now. Advertising in a brand strategy consulting firm. All through that time, I was always curious about how the psychology of it fits into this whole thing. A lot of marketers are thinking about these different ways of reaching people and connecting with consumers but it felt like they weren't truly understanding how they were connecting to the consumers minds and brains. It felt like they were making a lot of assumptions. The science wasn't quite there.<br> Just because of that I wanted to dig more deeply into it and say, “How do consumers minds operate? How are we getting them to buy one thing over another? How does consumer loyalty work? How do we get someone to be habitually buying our brand or product?”<br> These are things that have been studied. There's a ton of research on consumer psychology and consumer behavior. There's academic journals and people who study this but it wasn't getting communicated over to the marketers that I thought could benefit from it.<br> With my book, I was fascinated by that stuff. I was reading it, I was interested in it. I found that all the people I was working with weren't aware of it. I wanted to write a book that could really translate it over and bridge that gap. Do it in a way that was insightful, fun to read, hopefully entertaining and interesting. Also just easily applicable. Especially the creatives in marketing.
