Short Video and Live-Streaming as a Platform – with Yixia Technology Divisional Head Spencer King

Summary: Today we sit down with Spencer King, who's a divisional head at Yixia Technology. Yixia is the maker of China’s most popular short video app Miaopai (秒拍) and live-streaming app Yizhibo (一直播). We start with Spencer's story and learn more about what it was like starting a company in China that was acquired in just eight months. Key lessons include a different approach to UI/UX, execution and speed as a competitive differentiator, the prevalence of fraud and blatant copy-cats in China, and more. We then cover Yixia Technology and examine the broader online video space in China, discussing not only China specific trends across online video, short video, and live-streaming when it comes to content preferences and delivery approach, but also how they compare to the U.S.