Summary: Welcome to Episode #9 of the Purpose Driven Entrepreneur Podcast with Matt Brauning. In this episode, Matt Brauning is joined by producer Jeremy Nunez to open up a three part series on the topic of Mastering Sales. We kick this series off with part 1 which focuses on the concept of crafting offers in business. Matt digs deep here to uncover the components that make up a good offer and how these are used to trigger certain psyhological responses. Here are some of the keys explored in this episode: 1.) How you can make sure that you are creating value and contributing to your clients rather than selling empty promises 2.) How to sell the outcome versus selling the product or service directly 3.) The difference between selling a one-off product or service versus creating and selling a package 4.) The difference between features and benefits and when each are useful This is going to be an amazing series for any entrepreneur that wants to get better at sales without feeling pushy or out of character. Matt will share different concepts, ideas, and strategies for the sales process while also tying in NLP techniques within the discussion. Check it out, rate and subscribe to the podcast, and come back next week for the next chapter in the Mastering Sales series. You won't want to miss it! If you have comments, questions, or an idea for a future episode, please message me on social media: Facebook: @mattbrauning Instagram: @mattbrauning Twitter: @mattbrauning
