Ep 16 Bill Lonero on The Defiant Machine, History, Music Licensing, Songwriting, and Sleeping 8 Hours

Summary: Bill Lonero fronts the Guitar Core band LoNero and founded Straptight, a company that innovated the concept of strap locks for guitar players. His band’s latest album The Defiant Machine was recently recognized by Guitar Player Magazine as one of the most noteworthy albums of the last 50 years. In this episode, we discuss Bill’s views on history, how bread-ties became the basis for a new business idea, music licensing, fan appreciation, songwriting, getting ripped off, the politics of music, and more.