Summary: <br> Welcome back to Business of Film, episode 52. Mike Cheda, story consultant, is with us on this story centric discussion of why projects work; or don’t. I was first introduced to Mike via Save the Cat and we get into that and more.<br><br> <br> Mike shares with us some pretty cool tips when thinking about story. In this discussion we talk:<br> 1) the three reasons why most scripts fail.<br><br> 2) what it takes to take a project to market.<br><br> 3) and, of special note, the true take aways from Save the Cat.<br> This is a special episode because I hold Mike in such high esteem. I know you’ll get a lot out of it.<br> You can find Mike at his <a href="http://www.mikecheda.com/" title="Mike Cheda">website</a>, or on Twtitter <a href="https://twitter.com/mikecheda">@MikeCheda</a>.<br> We hope you enjoy this episode. Please leave us a review on <a href="https://itunes.apple.com/ca/podcast/business-of-film/id780576258?mt=2" target="_blank">iTunes</a>, it really helps, and we appreciate it. We’ll even send you a digital muffin.<br> <a href="https://itunes.apple.com/ca/podcast/business-of-film/id780576258?mt=2"></a><br> Also, if you have any comments or questions, just write’em below or find us on <a href="https://twitter.com/CraftTruck" target="_blank">Twitter</a>.<br>
