Summary: Lauren and Jesse let their listeners in on the amazing secret benefits of....Dinner and a Movie! They discuss finding sponsors as professional athletes, creating value for those sponsors outside of race results, and the rise of the "influencer." Next is exploring the entrepreneurial process of mastering a task then hiring help to expand - Jesse recommends the book E-Myth. Finally, they discuss the gradual steps they took to offer health care to Picky Bars employees.
