Why 3 Words For Your Coin Is 2 Points of Failure: The Rules of ICO Branding

Summary: Cryptocurrency is a technically driven industry. But the marketing is equally, if not more, important. Without a compelling story, your coin will blend into the hundreds of other coins being developed. This is why if you’re starting a company on the blockchain, you must give equal consideration to the branding of your ICO as you do the technology.