How SmartSweets Became a Million Dollar Brand in Less Than A Year, with Smart Sweets Founder Tara Bosch




Brand Builder show

Summary: It all started with a heart-to-heart conversation between Tara Bosch and her grandmother. After years of enjoying sweets together, Tara was surprised to hear her say that consuming too much sugar was a major regret in her life. Whereas most people might've perhaps changed their diet, this inspired Tara down a path of entrepreneurship. A week later she had a candy mold and was recipe testing in her kitchen with one goal in mind - build the leading low-sugar confectionary brand on the planet.