How to Use Data and Sampling to Turn Insights Into Sales, with Vegetarian Traveler CEO Christy Krejci

Summary: This week on Brand Builder we’ve got Christy Krejci, the co-founder and CEO of Vegetarian Traveler. In many ways, the Vegetarian Traveler origin story is a classic entrepreneurial tale. Christy and her husband/co-founder Chuck had been committed vegetarians for many years, and had always wanted an easy way to add plant-based protein to their meals. After waiting for someone else to solve this problem, they realized they had to do it themselves. And Vegetarian Traveler was born.