Summary: If you work for a traditional insurance agency or broker, you’re probably leaving millions on the table, along with the opportunity to create the dream life you’ve always wanted. You’re forced to waste time on meetings, and you have little control over your time or compensation.<br> Even worse, your job can disappear, taking all your clients with it. But in order to thrive, Bruce Johnson, author of <a href="https://www.amazon.com/Earn-Own-Disruptive-Insurance-Producers-ebook/dp/B07CYMT5L3/&tag=authorhour-20" target="_blank" rel="noopener">Earn It, Own It</a>, believes that you need to break those corporate bonds. In this episode, Bruce gives you his roadmap to independence.<br> Bruce is the Vice President of Insurance Office of America. In this conversation, he tells you how to become a sales entrepreneur. How to earn significantly higher commissions and scale your business through partnering, all while being able to spend more time with your family.<br> <br> <a href="https://www.amazon.com/Earn-Own-Disruptive-Insurance-Producers-ebook/dp/B07CYMT5L3/&tag=authorhour-20" target="_blank" rel="noopener noreferrer"></a>Get Bruce’s new book <a href="https://www.amazon.com/Earn-Own-Disruptive-Insurance-Producers-ebook/dp/B07CYMT5L3/&tag=authorhour-20" target="_blank" rel="noopener noreferrer">Earn It, Own It</a> on Amazon.<br> Connect with Bruce on<a href="https://www.linkedin.com/in/bruce-johnson-commercial-insurance-strategic-partnering-4727332a/" target="_blank" rel="noopener noreferrer"> LinkedIn</a>.<br> <br> Bruce Johnson: About 18 years ago, I was an insurance producer in a pretty large local agency, it was a quality agency with a lot of good people. I really enjoyed everybody that I worked with and most things about it. Except, I don’t know, I just kind of felt like something was missing, like I wasn’t really giving it 100%. I wasn’t really experiencing the success that I wanted to have by that stage in life.<br> <br> It just kind of seemed like I was going through the motions.<br> <br> Around that time, my boss invited me into his office to review my production, and we were going to talk about my new business goal for the coming year.<br> So you can imagine how much I was looking forward to that meeting, right? Anyway, we went in there and just to picture this scene, our office was in a high rise building in downtown Tampa and my boss had this corner office with these huge windows, and it was a big office. My boss, he was six foot seven, silver hair who wore perfectly tailored suit every day. He was the prototype to corporate CEO.<br> For me, it was a little intimidating. Every time I’d go in there, he’d always been really cool to me and treated me well, so I didn’t really have any need to be intimidated necessarily. But I just kind of was anyway. Especially with the subject we’re about to talk about.<br> <br> Going for Bigger Goals<br> Bruce Johnson: We looked at my numbers and reviewed everything, and up until that point, my production goal had been to write $50,000 each year in new business revenue or commission which at the time, 18 years ago. I thought it was okay but that wasn’t really a stretch or it wasn’t really a super high goal, you know? By any means.<br> Just based on my normal activity, I didn’t really have to work super hard to hit that goal, so I pretty much was able to hit it without straining too hard.<br> He looked at me and we both recognized that I had some potential. I had potential to do more than that or to be better than that. We mutually agreed that my new business would be more like a $100,000 in revenue or more every year, going forward.<br> Essentially, within a space of about five minutes, we agreed that my goal was going to be double, more than it ever had been, and I had never really hit that or written that much business before.<br> <br> I’d never really worked that hard. <br> <br>
