#56 How Warby Parker and STORY approach innovation

Retail Gets Real show

Summary: What do Warby Parker and STORY have in common? Entrepreneurs with a keen eye for innovation. Warby Parker’s Neil Blumenthal and STORY’s Rachel Shechtman come from different backgrounds, but they both built brands with a fresh take on retail. In this episode, the two friends chat about building a brand around a crazy idea, and how retailers can evolve with the changing retail landscape.