Summary: To some, making a cocktail out of beer is a sin. But it's a delicious sin! Jason Santamaria, one of the founders of Second Self, started experimenting with beer cocktails in college as a way to make cheap beer taste better. Today? You could call him a mixologist. He regularly crafts cocktails for friends and family, and they dabble a little bit in (non-alcoholic) mixers at Second Self's taproom.