Mobile Mobilizing For Election 2012 + Mining New Political Data: Music And Politics

Summary: <p>MOBILE MOBILIZING FOR ELECTION 2012: More than 80 percent of American adults own a cell phone. And as Americans increasingly rely on these devices to communicate, political campaigns and pollsters are scrambling to find new ways to engage potential voters in the palm of their hand. Tech Tuesday explores how mobile technology is changing voter mobilization and fund-raising. (24 min.) MINING NEW POLITICAL DATA: MUSIC AND POLITICS: Political campaigns have always conducted polls and focus groups to learn more about the electorate and target specific groups. But as Election 2012 enters its final stretch, both parties are experimenting with new data sources --- like music preferences or web searches — to glean insights about potential voters. As Democrats converge on Charlotte, N.C., for the first day of their national convention, Tech Tuesday explores the links between what we like and how we vote. (28 min.)</p>