Summary: In this episode of <em>Making the Brand</em>, Billy interviews Seph Skerritt, the founder and CEO of Proper Cloth. Proper Cloth is a direct-to-consumer custom shirtmaker based in New York City. Seph discusses insights around bootstrapping a consumer business, decision-making, and developing an effective brand that has doubled sales year over year since launch.<br><hr><p style="color:grey;font-size:0.75em;"> See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>
