Summary: <p><span style="font-weight: 400;">MicroConf is right around the corner and Jordan is gearing up for his talk for the event. He bounces some topic ideas off Brian and reveals how his topic choices are reflecting what is happening in Carthook. The version 2 upgrade is finally working properly and Jordan and his team are seeing some major cultural shifts in the business.</span></p> <p><span style="font-weight: 400;">Brian has found himself with some downtime, so now he is thinking about new avenues for Audience Ops. Brian outlines his idea for a new service offered through Audience Ops. An done-for-you <a href="https://audienceops.com/podcasting">podcasting service</a>. He gets Jordan’s feedback and really explores why he thinks podcasts are the next logical step for the business. He also drops a big announcement… Brian wants to learn to code.</span></p> <p><span style="font-weight: 400;">We have some interesting conversation about alternative content on this episode and some really useful reflections on the founder’s role within his company.</span></p> <p></p><div class="TT_wrapper"> <div class="TT_text"><a class="TT_tweet_link" href="http://twitter.com/intent/tweet?text=If%20somebody%20asked%20the%20most%20valuable%20thing%20you%E2%80%99ve%20learned%20the%20past%20months%20it%20would%20be%20related%20to%20our%20process.%20%E2%80%93%20Jordan%20http%3A%2F%2Fbootstrappedweb.com%2Flaunching-podcasting-service-learning-code-partner-webinars%2F" target="_blank">If somebody asked the most valuable thing you’ve learned the past months it would be related to our process. – Jordan</a></div> <div class="TT_footer"> <div class="TT_byline">Powered By the <em><a href="http://wordpress.org/plugins/tweet-this/" target="_blank">Tweet This</a></em> Plugin</div> <div class="TT_tweet_link_wrapper"><a class="TT_tweet_link" href="http://twitter.com/intent/tweet?text=If%20somebody%20asked%20the%20most%20valuable%20thing%20you%E2%80%99ve%20learned%20the%20past%20months%20it%20would%20be%20related%20to%20our%20process.%20%E2%80%93%20Jordan%20http%3A%2F%2Fbootstrappedweb.com%2Flaunching-podcasting-service-learning-code-partner-webinars%2F" target="_blank"><img src="http://bootstrappedweb.com/wp-content/plugins/tweetthis/assets/images/twitter-icons/bird1.png" alt="">Tweet This</a></div> <div style="clear: both;"></div> </div> </div> <p><span style="font-weight: 400;">Here are today’s conversation points:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Get ready for MicroConf.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Brian’s new service launch.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Considerations for future podcast topics.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Jordan’s March recap.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why Brian wants to launch a new service.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The all-done-for-you podcast service breakdown.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Brian’s small beta group for the new service and the results.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The benefits of podcasting content.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The second version of Carthook update.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Jordan’s webinar experiment.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The benefits of webinars.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to create pitch-hitter scenarios.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How Carthook uses paid ads.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The ad strategy Jordan used for the webinar.</span></li> <li style=""> </ul>
