Summary: <a href="http://traffic.libsyn.com/ducttape/John_Interviews_Bob_Burg.mp3">Marketing Podcast with Bob Burg</a><br><br> <a href="https://www.ducttapemarketing.com/transcript-of-create-influence/">Podcast Transcript</a><br> <br> My guest for this week’s episode of the Duct Tape Marketing Podcast is Bob Burg. He is a sought-after speaker at company leadership and sales conferences on topics at the core of his series of Go-Giver books. He and I discuss the newest book in the series, <a href="https://www.amazon.com/Go-Giver-Influencer-Little-Story-Persuasive/dp/1591846374">The Go-Giver Influencer</a>.<br> A former television personality and top-producing salesperson, Bob has shared the platform with some of today’s top business leaders, broadcast personalities, coaches, athletes, and political leaders, including a former U.S. president.<br> In addition to coauthoring the bestselling Go-Giver books with John David Mann, Bob has authored a number of popular books, including the critically acclaimed, Endless Referrals: Network Your Everyday Contacts Into Sales and Adversaries into Allies. His total book sales are well over a million copies.<br> The American Management Association named Bob one of the <a href="http://www.amanet.org/news/american-management-association-cites-30-most-influential-leaders.aspx" target="_blank" rel="noopener">30 Most Influential Leaders</a> and he is one of Inc.’s 100 Great Leadership Speakers. Richtopia named him one of the Top 200 Most Influential Authors in the World.<br> Questions I ask Bob Burg:<br> <br> * Why did you choose the parable format for this book?<br> * What is the conflict in the book that tries to get resolved?<br> * Where do the characters go wrong?<br> <br> What you’ll learn if you give a listen:<br> <br> * Why it’s important to go for collaboration instead of compromise<br> * Why mastering your emotions is key to negotiations<br> * Why true influence is about pulling influence rather than pushing influence<br> <br> Key takeaways from the episode and more about Bob Burg:<br> <br> * Learn more about <a href="https://burg.com/">Bob Burg</a>.<br> * Click <a href="https://thegogiver.com/the-go-giver-influencer/">here</a> to receive two free chapters and to buy the book.<br> * Learn more about <a href="https://thegogiver.com/">the Go-Giver series and movement</a>.<br> * Follow on <a href="https://twitter.com/BobBurg">Twitter</a>.<br> * Connect on <a href="https://www.linkedin.com/in/bobburg/">Linkedin</a>.<br> * Connect on <a href="https://www.facebook.com/burgbob">Facebook</a>.<br> <br> Like this show? Click on over and <a href="https://itunes.apple.com/us/podcast/duct-tape-marketing/id78797836?mt=2" target="_blank" rel="noopener noreferrer">give us a review on </a>iTunes, please!<br>
