Summary: In this episode of <em>Making the Brand</em>, Billy interviews Lori Coulter and Reshma Chattaram Chamberlin, the founders of Summersalt Swimwear. Lori and Reshma discuss the importance of brand loyalty in a seasonal business, and the power of the direct-to-consumer movement.<br><hr><p style="color:grey;font-size:0.75em;"> See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>
