Summary: In this episode Joe Lazauskus and I cover a lot of ground about storytelling, content marketing and more. How/why does storytelling work? Joe shares his "universal storytelling framework" that anyone can use to tell more compelling and effective stories. He also shares some storytelling tips to stand on how to stand out from the crowd. Joe talks about his new book, "The Storytelling Edge." Joe also shares two of his favorite growth tools/software.
