Summary: No matter which team you root for, one of Super Bowl Sunday’s big winners will undoubtedly be the advertisers. Commercials have become a big part of the day, and some of the most memorable ads have been paired with equally memorable songs. In this episode, David Allan, Ph.D., professor of marketing, talks about popular music in advertising and how the combination can help or harm bands and brands. He also discusses his experience with the halftime show and what to expect from Justin Timberlake’s return.
