How To Make A $600 Billion First Impression Like John D. Rockefeller

Summary: Like many industries, real estate requires a certain level of presentation. The agent who appears the most professional will undoubtedly influence the buyer’s perception of the property he/she is showing. Suddenly the age of the drywall isn’t an issue because a clean-shaven suit-and-tie has confidently explained how easy it is to fix. From touring to signing the papers, the level of presentation needs to be a focus across all touchpoints in a real estate customer journey.