Summary: This week we're trying something new and breaking out the episode into two parts: The A-Side (your phone a friend questions & our tactical answers) and the B-Side (our Instagram Roulette and Do You Follow? games, plus our general banter on sosh med news). Take a listen to the A-Side as we answer a question from a listener about the ROI on influencer marketing—what exactly you should be tracking against, and how to make an impact.
