#48: Cheryl Snapp Conner -- thought leader, PR specialist, journalist -- gives tips on utilizing the “long tail” to build your platform

Summary: Amy Morin’s viral “Mentally strong people...” article made an impression on Cheryl, and she wrote a parallel article. Did Amy get miffed? Hardly. Hear the full story in today’s episode. Also, learn how Cheryl was instrumental in the life and career of your host, Josh Steimle.