ep.0015 – Analyzing CLTV With Closes, Leads, & Conversion

Summary: In this episode, we highlight the process of applying CLTV to a marketing campaign, using Facebook advertising as an example. Notes: Analyzing Customers, Closes, Leads, & Traffic Go back and listen to the previous episode, if you haven’t already. Now that we know what a customer is worth, we can look at reverse engineering the […]