Summary: $8 billion of Australian's retirement saving was once invested in Tobacco. But now it isn't. Why? Because of an oncologist called Dr Bronwyn King. She's spent the last few years going to the good and great of finance and compelling them to change. In the next 30 mins we talk about what happens when a cause finds you. We look at the tools she used to get a seat at the table. We talk about using compelling language and how you need to go against the ‘activist norms’ to make change happen.
