Summary: In our first case study about reviving a dead book, Kevin McLaughlin took his books that were previously selling poorly and, with a few tweaks, he was able to re-release them and garner more sales than before. This episode is the second case study featuring Sasscer Hill. We examine a few things authors can do to make their books stand out to achieve better marketing success. For more information, visit the show notes at http://kindlepreneur.com/e19
