How “Inside the Box” Innovation Helped Project 7 Disrupt the Gum Industry, Pt. 2 with Project 7 Founder Tyler Merrick

Summary: When we last left Project 7 founder Tyler Merrick, a few missteps and some bad luck had put Project 7 in a bad spot. As in, “this might kill the business” type bad spot. Rather than give up, Tyler asked himself, "If we were to take one more shot at it, what would that look like?" Tyler killed all product categories except one, and doubled down on an old strategy from his days in pet food - and the rest is CPG history.