Summary: There was a certain point in the early days of LivBar where most people probably would have given up. Despite a product that people really loved, the future of LivBar seemed to be in jeopardy. Their "big break" with a major grocery chain had just fallen through, and the company's co-founders had lost their passion for the business and were looking for the exit But for Jayson Selander, quitting was not an option. "There was nothing inside of me that was telling me to stop."
