Summary: What do MBA applicants need to know about MBA careers in brand management? Darren invites Michael Schwartz, NYU Stern MBA '16, to share his experience working as a marketing and brand manager at companies like Philips, Unilever and Heineken. Michael has worked in marketing and brand management for 10 years – don’t miss his hard-earned insights into the industry! This is Part 5 of our MBA Career Series. Looking for more career-related podcasts? Click here. Questions Michael's background (2:30 ) What do brand managers do? (8:54) Common entry points for MBAs into brand management and industry trends (12:04) Why Michael pursued an MBA despite wanting to stay in brand management (14:36) Misconceptions about brand management (24:06) Traits of successful brand managers (25:16) Best part of job? Worst part of job? (29:15) Michael's recommended resources (34:00) Michael's thoughts on the value of a part-time MBA (38:10) About Our Guest After graduating from Baruch College with a degree in Marketing Management, Michael Schwartz has worked in Marketing and Brand Management roles for Philips, Unilever and Heineken. Michael graduated from NYU Stern's Part-time MBA program in 2016. Currently he is a Brand Director for Amstel at Heineken in New York City. Episode summary, show notes and more at: http://touchmba.com/mba-careers-brand-management
