Summary: We chat with the British Museum’s senior digital marketing manager Kate Carter about how they keep millions of followers engaged with creative storytelling strategies. Learn more about: The British Museum’s virtual reality tour: http://ow.ly/aAcG30iEJlu Museums that are doing cool stuff on social: http://ow.ly/xCNU30iEJnF Exciting new things to try on social in 2018: http://ow.ly/kFjG30iEJsY
