Summary: World-renowned museums will always have a spot at the top of tourists’ bucket lists. A small but growing group of entrepreneurs are responding to travelers’ changing expectations by building high-touch, low-tech experiences in these cultural institutions that share a different story the general public wouldn’t otherwise know how to find. In this week's podcast, we discuss the rise of these "untour" alternative tour companies and what's driving their growth. Guests for this episode: Nick Gray, founder of MuseumHack, which runs fast-paced tours through New York’s most famous museums, and David Behringer, founder of The Two Percent, which runs a live audio tour of New York art exhibitions.
