Summary: Like any other brand that tries to sell its benefits with a catchy phrase, destinations have to grab consumers’ attention and get an idea stuck in their brain. This week we discuss the relevance of tourism slogans in modern marketing, with two guests who have iconic tourism taglines. We are joined by Virginia Tourism Corporation President & CEO Rita McClenny and by Arnie DiGeorge, Executive Creative Director of R&R Partners' Las Vegas account, which was behind what is also becoming an iconic tagline, “What Happens Here, Stays Here.”
