Summary: Everyone remembers their first time….marketing something. The message was so new, so innocent and everything was just…perfect. Well, a few years later and let’s face it, you’ve grown tired of all of that pesky “message consistency” and you (or the Board of Directors) feel a need to “change it up” or “refresh the brand.” This can be good and it can be as disastrous as your first time probably was. Join me on the next edu-taining episode of May the Best Brand Win and learn when to stick with your brand and when to slap on another coat of paint. We’ll also dig into who’s winning and losing so you don’t want to miss it!
