Summary: This week we bring you an episode of PBS's production CEO EXCHANGE. Taped in front of a live audience of MBA students at the Tuck School of Business at Dartmouth College, you will hear two CEOs who are leading their venerable companies into the modern era. At General Electric, Jeff Immelt continues to put a charge into the Most Admired Company in the United States while making infrastructure and environmental solutions the new engines for growth. Irene Rosenfeld has fresh ideas in store as the new Big Cheese at Kraft Foods, where she is expanding markets for classic brands like Velveeta, Jell-O, Oreos and Oscar Mayer, while developing new lines of healthy and read-to-eat packaged foods. Two CEOs dedicated to improving lifestyles around the globe. Listen in as we bring the dialogue directly to you.
