Summary: #247: Joining me today are Eric and James of The Walker Stalkers, two guys who've built a massive, fan-driven business around their love of the hit AMC show, The Walking Dead. Hear how Eric and James established rapport with sought-after guests, how they built buzz around the brand by serving their biggest fans, and how The Walker Stalkers planned a fan convention with a limited budget and no experience. Podcast show notes available here: https://www.smartpassiveincome.com/session247
