TMBA410: The Creation of a Brand

Summary: Dan and Ian love physical product companies. After all, they started their own entrepreneurial journey by selling physical products. <br> <br> On this week's show, they have chosen to showcase the story of a mid-market luxury brand that has found massive success. <br> <br> Jennifer Chong and Roman Khan are the founders of Linjer. Linjer manufactures and sells beautiful leather handbags and watches, which retail between $200 and $500 USD. <br> <br> On today's episode, Jennifer and Roman speak to us about a wide variety of topics, including researching marketplaces, building teams, and making deals with factory owners.<br> <br> This is not just an episode about people who are passionate about selling great products, though. It's also a unique case study on how to use savvy marketing techniques to grow your business.